Archive

Posted on November 27, 2019

Long Lake Tourism: The Adirondacks In All Its Glory

Well above Albany, tucked between Vermont and Canada, sits Long Lake. This picturesque town in the Adirondacks boasts history including the birthplace of Great Camps Architecture and being one of the original vacation spots in the 1800s. The Travel Video Alliance spoke to their tourism director, Alexandra Roalsvig, for more on capturing the lush wilderness using drone footage, how video plays into their marketing strategy, and more. What is the approach and goal of the “You won't BELIEVE your EYES! Long Lake and...

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by Paige Barnett

Posted on July 29, 2019

NMG Network: Night Riders

NMG Network has a plan -- they want to empower the modern mindset through dynamic storytelling that fosters the understanding of cultures. The Travel Video Awards spoke with them about travel trends, their Hawaii based series Night Riders, and more. What was the concept behind the InFlux series? The INFLUX series is where we add a further visual dimension to the storytelling found in the printed pages of FLUX magazine, The Current of Hawaii. Through video, we want to show the audience an experience, person,...

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by Paige Barnett

Posted on July 1, 2019

Attaché: Going Beyond Basics

It’s hard to find a comprehensive guide to a new city. One that dives beneath the surface and offers comprehensive and accessible information to experience what’s not found in tour books. Attache was founded to fill that gap and give the modern traveler content that would keep up with them. How does Attaché decide on its destinations? Why was Mexico City chosen as the most recent episode? Alex Hunter: We want to go anywhere where there’s a story to be discovered and...

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by Oren Peleg

Posted on June 4, 2019

Marriott Content Studio: How Collaboration Fuels Creativity

When W Hotels launched it W Records label, it turned to Marriott Content Studio (the in-house production branch of Marriott, W's parent brand) to create an intimate portrait of artist Amber Mark. The Travel Video Alliance spoke with Marriott International's Executive Creative Director Marc Battaglia about the project, including how the team collaborates with outside partners, and how the campaign resonated with audiences. How did the collaboration with VICE begin? Marc Battaglia: Our partner, W Hotels, was launching a record label and,...

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by Oren Peleg

Posted on March 20, 2019

Be Intrepid: Connecting Through Ethos

To connect Intrepid's brand with a younger generation of travelers, the company launched a fresh and humanistic campaign to connect with the company's ethos. The campaign, called Be Intrepid, focuses on responsible travel, rich experiences, and incorporates a youthful sensibility. Producer Liam Neal spoke with the Travel Video Awards to explain how the campaign came to be, and the response Intrepid has seen from its global audience. What is the approach and goal of the "Be Intrepid" video? How does it interact with...

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by Paige Barnett

Posted on February 15, 2019

Destination DC: The Arts District Murals with Aniekan Udofia

Destination DC: The Arts District Murals with Aniekan Udofia Washington D.C. wants you to know that the city is more than just a government town. As part of their Destination DC series, artist Aniekan Udofia tours the storied Arts District to see the murals he and others have created. What is the approach and goal of the video? How does it interact with the Washington DC brand as a whole? Destination DC: “The Arts District - Murals with Aniekan Udofia” is part one of a...

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by Oren Peleg

Posted on January 16, 2019

Food Network: Comfort Nation – “Traditional Gullah Oyster Roast”

Traditional Gullah Oyster Roast As the media landscape shifts in the digital age, established brands are navigating the transition into social media and online content with new talent and changes in format. With "Comfort Nation," Food Network has ventured into an online-exclusive property, and was met with wide success. The Travel Video Awards spoke with producer Catriona Stuart about brand development, and how food is helping drive global travel. What is the approach and goal of the "Traditional Gullah Oyster Roast" video? How...

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by Oren Peleg

Posted on December 19, 2018

Spark44: The Land of Land Rovers

For a company with the history and pedigree of Land Rover, imagining a new way to tell the brand’s story is a challenge. For international agency Spark44, the challenge brought them deep into the Himalayas along the India-Nepal border for a look at a unique moment in time, and an entire community’s relationship with Land Rover. Dan Drage, Spark44’s Global Content Director, spoke with the Travel Video Awards to discuss the development of “The Land of Land Rovers” campaign, and its...

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by Oren Peleg

Posted on November 15, 2018

Contiki: The Trad Music Revival

It is easy to get swept away by the sights, sounds, and tastes of a new place. The challenge is figuring out a way to make others feel the same excitement of traveling through a video. That’s where Contiki comes in. Contiki’s videos aim to capture the essence of any destination. The company finds unique vloggers to travel on their trips, experience various cultures, and tell their personal story of the trip. With their Travel Project videos, the brand is hoping...

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by Oren Peleg

Posted on October 15, 2018

Visit Brasil: #HappyByNature

This summer, travel vlogger Sam Kolder collaborated with Embratur and Visit Brasil to create a visually stunning tour of South America’s largest gem: Brazil. #HappyByNature follows Kolder along the coast and over Rio de Janeiro as he describes what makes Brazil worth the trip. According to Walter Vasconcelos, Embratur’s Marketing & PR Director, the campaign has already captivated viewers from all over. “The visual appeal [of] tourist destinations, and the happiness and friendliness of the Brazilian people are even more highlighted...

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by Oren Peleg